The Story
The Journal
of Coquette
“I disregard the proportions, the measures, the tempo of the ordinary world. I refuse to live in the ordinary world as ordinary women. I want ecstasy.”
Anaïs Nin
The Origin
The name comes from two places: her stepmother's hairdressing salon in Sweden was called Coquette — and at The New York Times Magazine, Alice worked on Amy Spindler's legendary supplement Fashions of the Times.
When it came time to name her own journal, the two threads braided together: The Journal of Coquette — fashions of the times in a lovely Coquettish manner.
It began as a Tumblr — a place to gather beauty, to document longing, to live inside the fairy-tale aesthetic that runs through everything Alice creates. Victorian fashion, garden self-portraits, cherry blossoms, poetry, the quiet rituals of a life lived poetically.
But it was always meant to be more. The Journal of Coquette is Alice's vision for a real magazine — a sister publication to Faerie Tales of Violette, carrying the same devotion to beauty, the same refusal to live in the ordinary world.
The Vision
Content
- Fine art photography
- Victorian & vintage fashion
- Self-portraiture
- Garden imagery
- Poetry & prose
- Fairy-tale aesthetic
Inspirations
- Lula Magazine (Leith Clark)
- Italian Vogue (Franca Sozzani)
- Tim Walker
- Tasha Tudor
- Beatrix Potter
- Anaïs Nin
The original Journal of Coquette lives on Tumblr as an archive.
Visit the Tumblr archive →